
QuickSet, the 'Image of Security'
Many of our products are sold to integrators that produce a completed product for an end-user. One such integrator once told me that after 9/11 it was easy to sell our QuickSet products because they “just looked so rugged.” “If you take your QuickSet units,” he said, “and line them up on a table with your competitors, they will sell themselves!” It is a question of: “Who do you want protecting you?” We now live in a dangerous world where people want protection. Our competitors units may look stylish and artistic, but that’s not what’s on peoples’ minds. They want the ‘Image of Security’. Everyone in the post-9/11 world wants to look and feel secure. Capability, durability and flexibility are the cornerstones of QuickSet’s products. In this newsletter, you’ll hear directly from our Engineers (Capitalization intended – I have the greatest respect for their talents!) about the durable design methods we use for our products. As you read through their articles, think about the words they use and the images that come to mind. You won’t have to read far before you agree with my integrator/customer: QuickSet is the ‘Image of Security’.
Andy Lareau - President
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